I know, you are probably wondering what being color blind has to do with being successful at prospecting. Well for your information, it is CRITICAL to your success in the network marketing industry.
You may have heard before that there are different personality types. And as a network marketer, YOU must be aware of them and be able to identify them quickly in order to make your prospecting phone time a highly converting time period where you sign up more distributors.
So here are the four colors of that you must learn and master. Once you do that, closing sales will be a cinch!
Yellow: Your yellow prospect is very open and indirect. That means if you ask them a question they at least will give you the answer, but are not likely to elaborate. They will give you what you ask for and not much more. In other words short and to the point. Yellows tend to be teachers, nurses, care-takers, etc. People who are very helpful and concerned with others. What makes the group happy is what makes them happy.
Blue: Your blue prospect is very open as well but is direct. This person will give you what you ask and a whole lot more. Your blue is very talkative and loves to have fun. They enjoy being the life of the party and are open to trying anything at least once. Blues will be your entertaining people and those who are less likely to be selfish.
Green: Greens are Closed and Indirect. That means that if you ask a green a question, they may not even really want to answer it, and even if they do, you won’t get much more from them. These are your analytical and numbers oriented people. Accountant, engineers, computer geeks and the like will most likely fit this category.
Red: Reds are closed and direct. Now your reds are special. These peeps are self-centered and will let you know how well they have done and how much money they have made right out the gate. A red is generally selfish and may know how to do something but can’t always show others how to. They are more likely to believe they were born with “it” than to try to understand where and how they learned it so they can show others how they can have the great success they have had. Reds would be your CEO’s, your successful salesman, and your cocky egomaniacs (sorry reds, that’s just who you are..but I still love you).
So as you can see, not everyone you talk to on the phone will lay down and be easy. Some you will have to pull info out of (yellow), some you will have to take back control of the conversation (blue), some will want to research and research and research some more (green), and some will try to tell you how great they are so much that you have to remember they opted into YOUR site because they just might not know it all (red).
I want you to keep in mind that we all have a very unique mix of these colors, but when propsecting, you are looking for the dominant color. In fact, I suggest you determine which color you are right now, and be honest with yourself. You will find that you will attract more of yourself. If you are not happy with the types of people you are attracting, reflect on self..you are most likely just like who your are attracting!
So, get good at identifying and matching your prospect’s color and watch your sales and sign ups go through the roof. I know, because once I implemented this skill, my numbers shot right up the leaderboards!
To your success,
Seun Banjo
Skpe: SeunBanjo
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